What is the new GEO- Generative Engine Optimization and why is it important for your online marketing?

Generative Engine Optimization (GEO) is an emerging approach that integrates traditional SEO with advanced AI-powered models, such as ChatGPT and other generative tools, to enhance digital content. This new strategy adapts to the shift towards AI-driven search engines, with Gartner predicting a potential 25% drop in traditional search volume by 2026 as users increasingly turn…